Values

At the heart of CLAYMORE are three guiding values: creativity, high performance, and sustainability. These values shape products that feel practical, considered, and beautifully designed — dependable in outdoor environments, yet refined enough for everyday use.

Like a light cast into unfamiliar ground, CLAYMORE stands beside every explorer as a dependable companion to help make the unknown feel more approachable.

Made for those who seek comfort, confidence, and discovery, the brand helps people move beyond hesitation and expand the boundaries of their lives with confidence.

Brand Ethos

The CLAYMORE symbol is inspired by the brand’s namesake: the two-handed Claymore sword of late medieval Europe.

The symbol represents CLAYMORE’s three core values — creativity, high performance, and sustainability — expressed in a balanced and distinctive form.

Within the symbol, the negative space suggests the edge of a blade, used as a graphic motif to express strength, movement, and expansion. It reflects CLAYMORE’s belief in creating thoughtful, original products that help people broaden their experiences and move confidently into new possibilities.

With every product, CLAYMORE continues to light the way forward — helping customers expand the radius of everyday life.